A Fortnite Experience 250 Years in the Making
America 250 Digital is an interactive celebration of America’s 250th anniversary built inside Fortnite, one of the world’s largest entertainment platforms.
Why Fortnite?
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650M+ Registered Players
Global Interactive Platform
Fortnite is one of the largest interactive platforms in the world, with a massive global footprint and built-in discovery. Brands don’t just appear here, they exist inside a living, social ecosystem.
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30M+ Monthly Active Players
Active Engagement
Players actively choose how and where they spend their time, returning daily to explore new experiences. This isn’t passive media, it’s opt-in participation.
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Key Demographic
Fortnite reaches a highly sought-after audience that is culturally influential, digitally native, and difficult to engage through traditional media.
Core Audience: Ages 12–35 -
Beyond Simple Impressions
Players spend meaningful time inside experiences, forming real connections with the worlds they explore. Engagement is measured in hours, not seconds.
Avg Player Time: 6–10 hours per week
Audience Reach & Engagement
America 250 Digital is designed to generate meaningful scale without overwhelming complexity.
Millions of potential players through Fortnite’s discovery system
High engagement time (players actively participate, not passively view)
Repeat visits driven by social play and replayable experiences
Organic impressions through streaming, clips, and social sharing
The Opportunity
America 250 Digital gives sponsors a seat inside a national celebration, one that lives where the next generation already spends time.
Not an ad… An experience 250 years in the making.
Our Team
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Wes Butchko
Co-Founder & Creative Director
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Phil Shalala
Operating Partner
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Anthony Batt
Co-Founder
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Shane Robinson
Co-Founder
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Eric Metzger
Ambassador